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Black Friday price matching policies

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Get the most bang for your buck this Black Friday with price matching

Most stores will be slashing prices left and right as soon as Thanksgiving Thursday and Black Friday roll around. But with so many doorbuster deals and sales, you might feel unsure about where to find the best deal on your big purchases.

This is where price matching can come in handy. Some retailers and online stores will match, or even beat competitors’ pricing if you find a better deal elsewhere. The trick is knowing which stores participate in Black Friday price matching and which don’t. To help you stay in the know, we’ve put together this list.

Top retailers’ Black Friday price matching policy

Retailer Black Friday Price Matching?
Walmart No
Target No
Best Buy No
Kohl’s Yes
JCPenney Yes
Macy's Yes
Newegg No
Lowe's Yes
Home Depot Yes
eBay Yes

Black Friday price matching store policies

Walmart Logo

Walmart price matching during Black Friday — NO

Normally, Walmart has a fairly reasonable price matching policy, with one huge exception — it won’t price match for prices shown from Thanksgiving through Cyber Monday. This means if you’re looking for a specific item during the Black Friday shopping rush, do a little research beforehand to see if Walmart has the lowest advertised price on that item. Otherwise, you might be out of luck at checkout.

During other times of the year, Walmart will price match if a select group of 30 online stores has a better price. A few of the biggest names on this list include Amazon, Best Buy, Home Depot, Lowe's, Newegg and Target.com.

Shop WalmartMore info
Target Logo

Target price matching during Black Friday — NO

Like Walmart, Target isn’t budging on its price matching exclusions during Black Friday. In fact, Target won’t match competitor prices for the entire week after Thanksgiving Day.

The rest of the year though, Target’s price matching policy is actually pretty great. The retail giant will price match to any other retailer located within a 25-mile radius, as well as 30 online stores, including Target.com. You can even use manufacturer’s coupons from the Cartwheel app on top of your price match at checkout.

Shop TargetMore info
Best Buy Logo

Best Buy price matching during Black Friday — NO

Best Buy is another no-go when it comes to Black Friday price matching. Unlike Target, Best Buy only blacks out its price matching policy from Thanksgiving Day to Cyber Monday, so you can still take advantage of this hack for the rest of the week.

Normally, Best Buy will price match local retailers up to a 25-mile radius away, as well as its online stores. An additional seven online stores are also on Best Buy’s price matching list:

  • Amazon.com
  • Bhphotovideo.com
  • Crutchfield.com
  • Dell.com
Shop Best BuyMore info
Kohl's Logo

Kohl’s price matching during Black Friday — YES

Kohl’s will match a lower price you find at a competitor’s store, but won’t match prices you find elsewhere online, including at Kohls.com. To get your price match, bring a copy of the original ad with the competitor’s pricing and valid dates, as well as a description of the item. It will need to be identical to the one in Kohl’s stores.

There are a few catches:

  • Promotional offers and coupons cannot be applied to price matched items.
  • Some brands are excluded from the Kohl’s price matching policy. These include Adidas, American Girl, Columbia, Dyson, Levi’s, Nike, Timberland, Under Armour and more.

On the plus side, you’ll still be able to earn Kohl’s Cash and Yes2You Rewards on price matched items.

JCPenney Logo

JCPenney price matching during Black Friday — YES

At JCPenney, you can always price match, even on Black Friday. In fact, JCPenney will do one better than match a lower competitor price — it’ll beat the price by 5%.

All you have to do is bring in the ad for an identical item sold by JCPenney within 14 days of your purchase to claim your savings. If you purchased an item online and found it for less somewhere else, call Customer Care at 800-322-1189.

There are just a few exceptions to JCP’s price matching policy:

  • Sephora, salon, optical, portrait, in-home custom window treatments and services do not apply for price matching.
  • JCP will match prices on major appliances, TVs and TV accessories, but you won’t get the 5% extra.
  • The extra 5% does not apply to prices matched between JCPenney store and JCPenney.com.
  • Purchases in Alaska and Puerto Rico are excluded.
Macy's Logo

Macy’s price matching during Black Friday — YES

Macy’s doesn’t explicitly say whether or not they’ll honor price matching on Black Friday and Cyber Monday, but the company also doesn’t say that it won’t. So our best guess is that you should be able to price match during your holiday shopping, or at the very least, it can’t hurt to ask.

That said, Macy’s is a bit stingy with its price matching policy. It’ll only match the prices of these select retailers:

Shop Macy’sMore info
Newegg Logo

Newegg price matching during Black Friday — NO

Newegg’s price matching policy is a little different from most, but you won’t have to worry about it if you’re shopping during Black Friday weekend, into Cyber Monday because Newegg doesn’t price match during these retail holidays.

If you want to take advantage of its price matching system the rest of the year, look for the “price match” egg next to an item, indicating it’s eligible for the price match guarantee. Note that price match requests will be honored in the form of store credit at Newegg.com.

Shop NeweggMore info
Lowe's Logo

Lowe’s price matching during Black Friday — YES

Lowe’s is another company that hasn’t come right out and said that price matching is a thing on Black Friday, but it also has very few exclusions, so we’re guessing that you can price match away this holiday season.

Here’s how Lowe’s price matching works:

  • Bring in the competitor’s ad from a local store or online, and Lowe’s will match the price.
  • Some brands, installation labor, closeout, discontinued, clearance, refurbished, used or damaged items don’t apply.
  • Price match limited to “reasonable” quantities.
Shop Lowe’sMore info
Home Depot Logo

Home Depot price matching during Black Friday — YES

Home Depot has a very similar price matching policy to Lowe’s, with one big difference — Home Depot will beat the competitor’s price by 10%.

There are a few exclusions, though:

  • The 10% extra doesn’t apply to online items.
  • Professional services, labor costs and installation fees aren’t eligible.
  • Rebates, free offers or bundle offers don’t count towards price matching.
Shop Home DepotMore info
eBay Logo

eBay price matching during Black Friday — YES

Not only will eBay agree to price match other major retailers and even online giant Amazon, but the company is heavily encouraging Black Friday and Cyber Monday price matching. In 2017, eBay announced that it would match any prices that are lower than its “Don’t Wait for Black Friday” sale prices, which were available even before Black Friday had officially kicked off.

The catch is that these pre-Black-Friday prices won’t be around for long, so you’ll need to get them while you can. New deals will be available every day and are expected to continue right through Cyber Monday, so keep checking its site for the latest bargains. You could save up to 50%, price get free delivery and eBay’s Price Match Guarantee if you still find a better deal somewhere else.

Shop eBayMore info

Which retailers will price match Amazon?

Amazon is one of the biggest online competitors for most major retailers, so Black Friday shoppers should definitely compare pricing with Amazon before making a big purchase. However, not all retailers will price match to Amazon.com, and almost no retailers will price match to third-party sellers on Amazon.

While not all stores explicitly say whether or not Amazon is considered a “major competitor” to which its price matching policy applies, these are the biggest stores that we know for sure will price match the online giant:

Top Black Friday deals:

Coldwater Creek Coldwater Creek

20% off plus free shipping on your next order

20% off plus free shipping on your next order of $75 or more when you sign up for Coldwater Creek emails.

Last verified

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Coldwater Creek Coldwater Creek

20% off orders $75 and over

Plus free shipping

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Deal ends

One Kings Lane One Kings Lane

Take an additional 20% off markdowns

T&Cs apply

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Deal ends

CVS Pharmacy CVS Pharmacy

BOGO 50% off select skin care products

T&Cs apply

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Get deal

Deal ends