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Where to buy the hottest bikinis and swimwear online

Be the best-dressed on the beach this summer.

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This summer, make a splash in the latest swimwear. Whether you’re looking for a cute bikini or a unique monokini, these sites have it all.

Our top picks

ASOS DESIGN mix and match bikini range in pink tie dye print
ASOS DESIGN mix and match bikini range in pink tie dye print



Bikinis made for fitness — and fun in the sun.

Active ladies will appreciate Nike’s bikinis, which tend to have more coverage than the itty-bitty ones you’ll see elsewhere — so you can practice your swan dive without slipping out.

It also sells some Hurley-branded separates with trendy cutout details.

  • Free shipping and returns with free membership
  • Suits designed for surfing
  • String bikinis available too


ASOS is the place for on-trend swimwear at low prices.

The brand offers an entire line dedicated to mix ‘n matching, a rainbow palette of colors and fashion’s most popular styles to suit every shape. The brand has you covered, literally.

  • Student discounts
  • Free shipping on orders over $40
  • 28-day returns


Regularly updated styles that’ll make you look and feel great.

Your go-to for fast fashion that’s trend-focused and easy to wear. Bold neon, sassy cheetah print — just a few sizzling styles you’ll find here.

  • 28-day returns


Your go-to shop for on-trend fashion.

From statement bikinis to fancy one-pieces, separates and beachwear, Topshop regularly has new eye-popping styles.

  • Student discounts
  • Free shipping on orders over $20


A bikini-lover’s dream, Shopbop has hundreds of beach-chic styles.

Whether or not you’re ready to make a purchase, treat yourself to a visual feast of styles by Mara Hoffman, Norma Kamali, Free People, Isabel Marant, Stella McCartney and more. Seriously, Shopbop’s selection of bikinis is like a digital candy shop.

  • Free shipping and returns for Amazon Prime members
  • Dozens of bikinis
  • Selection of designer suits


Popular and affordable women’s fashion and accessories.

With new styles added daily, PrettyLittleThing will keep your wardrobe hot throughout summer and beyond.

  • Students get 15% off
  • Regular sales


A little bit girly and a lot cool.

UK retailer Missguided is prepping you for a wet ‘n wild ride this season. Shop the brand for one-pieces, beachwear and bikinis online.

  • Free delivery on orders over $50
  • 14-day returns
  • Student discounts

Sites that offer free delivery

Take a look at what sites will deliver the goods for free. Sort out your summer suit in time for the weekend ahead.

  • ASOS: Free shipping on orders over $40
  • Boohoo: Free shipping on orders over $50
  • Shopbop: Free standar shipping
  • Nike: Free shipping with a free membership

What are the cheapest sites to buy bikinis online?

  • Missguided offers regular promotions on brands and exclusives styles. Subscribe to the newsletter to be the first to know.
  • ASOS, PrettyLittleThing and Boohoo are hot contenders for the best retailers stocking cheap swimwear. These labels offer a selection of on-trend bikinis and one-pieces at hot prices.

Keep in the loop with our coupon pages to score a bargain on your next shopping spree.

Where can I buy designer bikinis online?

  • Shopbop should be your first stop when shopping for designer bikinis, because it has hundreds of the latest luxury styles. We especially love Shoshanna, Azulu and Mara Hoffman. And don’t forget to check out Peony Swimwear!
  • Macys is also known for an extensive offering of brand name swimwear. From Lauren by Ralph Lauren, to Calvin Klein and Becca.

Where can I buy plus size swimwear and bikinis?

  • Torrid stocks a wide range of flattering bikinis and one-pieces in plus sizes, ideal for flaunting killer curves.
  • If you’re looking for some cheaper plus size swim options, we suggest checking out Forever 21 Plus or H&M.

Bikinis for juniors

You want a bikini that’s as young, cute and energetic as you are! After all, you’ll be wearing it all summer long. Shop for your perfect suit at ASOS or Forever 21 for a bikini that’s sure to turn heads. If you want something even more en vogue, we suggest checking out trendy swim options from Topshop.

Where can I buy bikini tops and bottoms separately?

Most sites sell bikini tops and bottoms separately — including all the online stores listed on this page. Just don’t forget about your bottom line budget when shopping for separate tops and bottoms, since purchasing bikini sets tends to be more cost-effective.

Coupons to use toward your bikini buying

Journeys Journeys

Save up to 40% off footwear for the whole family

T&Cs apply.

Last verified

Forever 21 Forever 21

Extra 50% off sale styles

Save up to 80% select styles. T&Cs apply.

Last verified

Etsy Etsy

Save up to 60% off select items

Find everyday discounts from individual sellers on thousands of listings.

Last verified

Adidas Adidas

Save 30% on shoe orders

Select products. T&Cs apply.

Last verified

Coupon code ends

Hylete Hylete

15% off for new customers

New customers save 15% on their first order at Hylete with Finder

Last verified

Foot Locker Foot Locker

Get 25% off your purchase of $200 and over

Order value must total $200 or more before services, taxes, and shipping & handling.

Last verified

Foot Locker Foot Locker

Get 15% off your purchase of $75 and over

Order value must total $75 or more before services, taxes, and shipping & handling.

Last verified

TJ Maxx TJ Maxx

Up to 70% off brand new markdowns

T&Cs apply

Last verified

Deal ends

TJ Maxx TJ Maxx

All things merry and bright holiday decor from $12.99

T&Cs apply

Last verified

Deal ends

TJ Maxx TJ Maxx

Iconic activewear brands from $12.99

T&Cs apply

Last verified

Deal ends

Hot Topic Hot Topic

Friday the 13th jason canoe t-shirt was: $22.90-$24.90 now: $16.03-$17.43

T&Cs apply

Last verified

Deal ends

KEEN Footwear KEEN Footwear

50% off Keen clothing and accessories

Exclusions: Utility, Garcia, masks

Last verified

Deal ends

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