Where to shop for women's bikinis and swimwear online | finder.com

Where to buy the hottest bikinis and swimwear online: Be the best-dressed on the beach this summer

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The top sites to shop for your summer bikinis and swimsuits online and a comprehensive guide to the best swimwear brands on the beaches right now.

Every summer, women everywhere are on the eternal hunt for the perfect suit. And every summer, women everywhere face the same dilemma: What’s hot this season and where can I buy it online?

Take a leaf out of our virtual book and make yourself familiar with the following retailers selling this season’s hottest bikinis and swimsuits online. Whether you’re looking for a cute bikini or a creative and different two piece ensemble, these sites have it all.


ASOS prides itself on the swimwear it produces during summer.

The brand offers an entire line dedicated to mix ‘n matching, a rainbow palette of colors and fashion’s most popular styles to suit every shape. The brand has you covered, literally.

  • Student discounts
  • Free shipping on orders over $40
  • 28-day returns


Regularly updated styles that’ll make you look at feel great.

Your go-to for affordable, fast fashion that’s trend lead and easy to wear. Boohoo has a range of bikinis online to satisfy every summer enthusiast.

  • 28-day returns


Your go-to shop for on-trend fashion.

From statement bikinis to fancy one-pieces, separates and beachwear, Topshop has new season styles that will catch everyone’s attention.

  • Student discounts
  • Free shipping on orders over $20

Urban Outfitters

Poolside perfect one-pieces and hot bikinis for beach babes in abundance.

Known for a unique offering, Urban Outfitters’ swim collection is on point. Urban Outfitters deals all things stylish for the millennial city dweller. Think edgy, high quality fashion.

  • Student discounts
  • Free shipping on orders over $50


Popular (and affordable) women’s fashion and accessories.

With new styles added daily, PrettyLittleThing will keep your wardrobe looking stylish and chic no matter what the occasion.

  • Students get 15% off
  • Regular sales


A little bit girly and a lot cool.

UK retailer Missguided is prepping you for a wet ‘n wild ride this season. Shop the brand for one-pieces, beachwear and bikinis online.

  • Free delivery on orders over $50
  • 14-day returns
  • Student discounts

Your quick guide to retailers offering free delivery:

Take a look at what sites will deliver the goods, for free. Sort your summer bikini out in time for the weekend ahead.

  • ASOS: Free shipping on orders over $40
  • Boohoo: Free shipping on orders over $50
  • Urban Outfitters: Free shipping on orders over $50
  • Missguided: Free shipping on orders over $50
  • Topshop: Free shipping on orders over $20
  • PrettyLittleThing: Free shipping on orders over $40 (with coupon code)
  • What are the cheapest sites to buy bikinis online?

    • Missguided offers regular promotions on brands and exclusives styles. Subscribe to the newsletter to be the first to know.
    • ASOS, PrettyLittleThing and Boohoo are hot contenders for the best retailers stocking cheap swimwear. These labels offer a selection of fashion forward on-trend bikinis and one-pieces at hot prices.

    Keep in the loop with our coupon pages to score a bargain on your next shopping spree.

    Where can I buy designer bikinis online?

    • Macys is known for an extensive offering of brand name swimwear. From Lauren by Ralph Lauren, to Calvin Klein and Becca.
    • If you’re looking to invest in the best, Barneys is the ultimate retailer when it comes to high end designers. You can shop international brands such as Dolce & Gabbana, Zimmermann, and Yasmine Eslami.

    Where can I buy plus size swimwear and bikinis?

    • Torrid specializes in plus size clothing and stocks a wide range of flattering bikinis and one-pieces in plus sizes, ideal for flaunting killer curves.
    • If you’re looking for some cheaper plus size swim options, we suggest checking out Forever 21 Plus or H&M.

    Bikinis for juniors

    You want a bikini that’s as young, cute and energetic as you are! After all, you’ll be wearing it all summer long. Shop for your perfect suit at ASOS or Forever 21 for a bikini that’s sure to turn heads. If you want something even more en vogue, we suggest checking out trendy swim options from Topshop.

    Where can I buy bikini tops and bottoms separately?

    Many women prefer to buy their bikini tops and bottoms separately for a better fit. Sites like ASOS, Boohoo and Urban Outfitters all sell trendy swim separates. Some sites like Victorias Secret will also allow you to order the top part of your swimsuit using your bra size for a more flattering fit.

    How to care for your swimwear:

    Once you’ve wrapped up your day beachside or poolside it’s important to thoroughly rinse or wash your swimwear immediately. Doing so will wash away any chemicals or salt that might harm the swimwear fabric. Read the manufacturer’s care label on the garment for complete care instructions.

    It’s important to keep in mind:

    Most retailers allow swimwear to be returned as long as the hygiene sticker is still attached and in its original condition.

    Where to buy bikini trimmers

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