Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.
Big Cartel vs. Shopify
Two hosted e-commerce platforms targeting small businesses battle it out.
Big Cartel prides itself as an e-commerce platform for artists, by artists. This independent company has a small-town feel and is intended for creators who list up to 500 products each month. On the other hand, Shopify caters to small businesses but towers over Big Cartel when it comes to integrations and extra features.
How do Big Cartel and Shopify compare?
Which should I choose?
Choose Big Cartel if you’re an independent artist looking for an artistic, individualized storefront.
Choose Shopify if you have a physical storefront and are trying to launch an online store.
A good option for a business looking to launch online sales without investing a lot of resources.
A good option for small- to medium-sized businesses that need a hosted e-commerce website.
Price starts at
Free for up to 5 products
BBB letter rating
Reputation and customer reviews
Reviews are mixed. Most of the reviews on Trustpilot and the Better Business Bureau are directed at specific stores rather than the software itself. So we turned to entrepreneur chat forums to get a glimpse into the user experience.
Customers enjoyed Big Cartel’s competitive pricing compared to larger platforms like Shopify. But many users ultimately switched to another e-commerce provider that offered more sophisticated features and plug-ins.
Reviews are mostly negative. Although customers appreciate Shopify’s functionality, users complain of account closures if Shopify considers their business high-risk.
Both Big Cartel and Shopify accommodate businesses with no technical skill. Big Cartel is a good option if you’re an artist or a creator and want a no-fuss online shop. But if you’re looking for more customization, in-depth business tools and third-party integration, Shopify might be a better option.
High-risk merchants may want to consider other e-commerce platforms.
Frequently asked questions
More guides on Finder
31 Asian American-owned businesses to support
Find both veterans and up-and-coming brands in a wide range of industries — from beauty to coffee to interior design.
Shopify vs. Amazon
Comparing Shopify and Amazon? Here’s how these platforms measure up.
Wix vs. Squarespace
Consider your blogging needs when deciding between these two website builders.
Shopify vs. Squarespace
Both can help you open an online store, but only one offers in-house payment processing.
Shopify vs. WordPress
The right platform for you depends on where and how you sell.
With plans that start at under $20 a month, it’s one of the best website builders available — especially for business owners.
Magento vs. Shopify
You can build your own website with Magento or choose a prebuilt solution with Shopify
5 Square alternatives that combine point-of-sale and e-commerce features.
Alternatives to Shopify
3 online selling platform alternatives to Shopify.
An open source e-commerce platform that requires advanced technical skill — or a dev team.
Ask an Expert