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Best 15 beauty brands for teens
Shop fun, affordable makeup for beginners.
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Beauty & Makeup
Buying Guides
The day has finally come: your teen wants to wear makeup for the first time. Before panicking, know that there are plenty of beauty brands out there that are affordable, age-appropriate and perfect for a variety of skin types. We broke down some of the best options.
Forever 21: Riley Rose, Forever 21’s makeup line, is wallet-friendly and packed with products teens will love.
You’ll find everything from rose gold pressed glitter to eyeshadows featuring shimmery metallics and soft neutral colors. There are also plenty of liquid lipsticks, which are the perfect beginner tools for makeup newbies.”
Glossier: Not super excited about your teen wearing makeup? Snag this brand.
Glossier offers subtle beauty options, like sheer lid tints, color-free lip gloss and soft dewy highlighters. There are also plenty of gentle cleansers and breathable foundations.
- No free shipping
- Free returns
- No financing options
Target: Target Beauty: Score makeup for your teen on a budget.
You’ll find makeup palettes for under $20, each featuring soft nude colors that are perfect for beginners. Shop a plethora of nail polish kits — complete with plenty of teen-approved sparkle! — and pretty, glimmery lip balms.
Ulta: Affordable products with a fun twist.
Your teen will go nuts over Ulta’s cute, colorful beauty packages, like the Pom Pom Pamper Gift Set, which features vanilla frosting body lotion, red velvet body lotion and a shimmery holographic bag. You’ll also discover affordable brands like E.L.F Cosmetics and Urban Decay, along with more high-end brands like Nars and Estée Lauder.
Urban Outfitters: This beauty section is pretty much a teen dream.
This beauty section is pretty much a teen dream.Shop everything from daisy gel under eye pads to ultra soft spa headbands. Other standouts include glittery facial cooling globes and sheet masks infused with peppermint oil.
Tarte: Perfect for temperamental skin.
Is your teen struggling with acne? Tarte is a solid option for shopping coverup, with a selection of 32 shades. There’s also a virtual try-on option, which allows the shopper to find the perfect shade before making a purchase.
- Free shipping over $40
- Free returns
- Finance your order with Afterpay, Klarna
Sephora: Palettes, brushes and skincare galore.
Think of Sephora as the ultimate marketplace for teen beauty products. You can shop tons of popular brands with a wide range of price tags — from Charlotte Tilbury to Urban Decay — and choose from countless shades and formulas. Check out the store’s comprehensive skincare section as well, which can address problematic teen skin issues like acne and blemishes.
Bobbi Brown: Shop subtle products with a hint of sparkle.
If your teen isn’t ready for a full face of makeup, they can find plenty of alternatives while shopping Bobbi Brown. There are lip gloss kits — featuring shades like rose sugar and bare sparkle — along with bare pink lip tints and sheer finish pressed powder.
- Free shipping over $65
- Free returns
- Finance your order with Afterpay
Chanel: Discover high-end goodies for the teen in your life.
Looking for a more luxury makeup brand for your teen? Go Chanel. You’ll discover plenty of gentle, high-end cleansers for problematic skin and stunningly packaged gift sets, including a ruby red sparkly Chanel makeup bag packed with shimmery products.
- Free shipping over
- Free returns
- No financing options
PrettyLittleThing: Teen-friendly makeup with wallet-friendly prices.
Ultra cool packaging and affordable prices? Yup, Prettylittlething is the whole package deal. Your teen will fall for products like chocolate lipstick in a neon pink lipstick tube and a floral makeup palette featuring matte, metallic and foil shades.
The Body Shop: The perfect TLC for your high schooler.
Give your teen some one-to-one time with a shopping trip to The Body Shop. There are plenty of luxurious products to choose from, like the Beauty Advent Calendar, with a dreamy package containing goodies like mango lip butter and pink grapefruit body lotion.
- Free shipping over $50
- Free returns
- Finance your order with Afterpay
L’Occitane: Delicious smelling lotions and soft lip colors, for the win.
If your teen prefers subtle over flashy, L’Occitane has them covered. There are soft lipsticks with just a pop of color, along with pretty tinted lip balms. Shop tons of fun, festive skincare products as well, including the Shea Honey Harvest Collection, a trio of enriched butter creams.
Nordstrom: Perfect for makeup newbies.
Nordstrom is packed with beauty options for beginners. You’ll find gift sets like Charlotte Tilbury’s Pillow Talk Lip Secrets Set, which includes lip liner, lipstick and gloss — all in subtle nude colors. It’s also a one-stop shop for purchasing your teen their first makeup brushes.
Colourpop: Add a colorful twist to your teen’s morning routine.
This brand is perfect for a teen who loves a pop of color — or even more than a pop! You’ll find products like the Nude Mood shadow palette, which offers a touch of glamor with shades like deep copper and glittery silver. There’s also tons of lip products to choose from, including liquid lipstick, lip gloss and lip tint.
Our top picks
Pom pom pamper gift set from Ulta
Glossy lip gloss kit from Bobbi Brown
nude mood from ColourPop
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