ASOS now shows its outfits on a variety of bodies so shopping is easier
Online shopping just got simpler: ASOS is now using multiple models to showcase each look so you can imagine the outfit on your body type.
Popular online fashion brand ASOS has recently started adding more images to its site to allow users to view its clothes on more than one body type. Although the timeline for the project is not clear, this exciting new feature will make it easier for ASOS lovers to find outfits that flatter their unique shape, and there’s lots of buzz about it on Twitter.
— eleanor (@ejhc13) March 16, 2018
ASOS responded to one tweet about the new feature to announce that it plans to roll out the functionality sitewide soon, telling shoppers to keep their eyes peeled. The ability to view an outfit on multiple models is currently only available for select looks, and it’s not available in every country. We’re disappointed that we can’t use this new option right away, but it’s understandable that adding so much content takes time.
When the new content is in place, ASOS will reportedly show a model wearing size 6/8, a model wearing size 10/12 and a model wearing size 14/16. This is far more range than most online retailers, which typically show only a single model, usually very slender. The Internet is applauding ASOS’ efforts to embrace a body positive vibe that includes a variety of different women.
Just when you thought ASOS couldn’t get any better they start using multiple models with different body types to show how an item will look on different people. Absolute frontrunners bravo👏🏼🙌🏼 pic.twitter.com/H3QBYE8XtU
— Sarah Cant (@sarah_cant) March 21, 2018
Although the functionality is limited right now, we’re thrilled to see ASOS taking this direction. Ordering clothes online is difficult, especially if your body doesn’t closely resemble a typical model’s figure: stick thin. With the average US woman wearing a size 16, it seems that representing more bodies will benefit the majority of us.