ASOS now shows its outfits on a variety of bodies |

ASOS now shows its outfits on a variety of bodies so shopping is easier

Amanda Swan 23 March 2018 NEWS

Online shopping just got simpler: ASOS is now using multiple models to showcase each look so you can imagine the outfit on your body type.

Popular online fashion brand ASOS has recently started adding more images to its site to allow users to view its clothes on more than one body type. Although the timeline for the project is not clear, this exciting new feature will make it easier for ASOS lovers to find outfits that flatter their unique shape, and there’s lots of buzz about it on Twitter.

ASOS responded to one tweet about the new feature to announce that it plans to roll out the functionality sitewide soon, telling shoppers to keep their eyes peeled. The ability to view an outfit on multiple models is currently only available for select looks, and it’s not available in every country. We’re disappointed that we can’t use this new option right away, but it’s understandable that adding so much content takes time.

When the new content is in place, ASOS will reportedly show a model wearing size 6/8, a model wearing size 10/12 and a model wearing size 14/16. This is far more range than most online retailers, which typically show only a single model, usually very slender. The Internet is applauding ASOS’ efforts to embrace a body positive vibe that includes a variety of different women.

Although the functionality is limited right now, we’re thrilled to see ASOS taking this direction. Ordering clothes online is difficult, especially if your body doesn’t closely resemble a typical model’s figure: stick thin. With the average US woman wearing a size 16, it seems that representing more bodies will benefit the majority of us.

Latest beauty headlines

Picture: Instagram

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site