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ASOS review

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Shop hundreds of celeb-inspired styles.

This British clothing brand has been offering discount designer looks for over two decades. While you’re sure to find a bangin’ deal here, you might run into customer service snags. See if this store might have what you’re looking for, or take a look at alternative options with a similar philosophy.

Orders over $50

Free shipping

Klarna

Financing

Free

Returns

Quick take

Pros

  • Free returns
  • Free shipping over $50
  • Klarna financing available
  • Ethically-sourced items and materials

Cons

  • Exchanges aren’t accepted
  • Some online reviews report issues with customer service

What do people say about this brand?

People seem to either love or hate ASOS. The majority of the reviews on TrustPilot either fall into the best or worst category. One reviewer praised its fast delivery and good quality, while another said her experience started off subpar and then escalated to “horrible.”

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What can you buy

  • Women’s and men’s clothing. ASOS offers its own line of ASOS Design fashion, as well as designer brands like Adidas, Free People, Toms and more. A range of styles are also available in curve and plus, maternity, tall and petite sizes.
  • Shoes. Shop name-brands like Adidas, Nike and Converse, as well as a large selection of ASOS Design heels, flats, slippers and more.
  • Accessories. Dress up your look with bags, purses, belts, watches, jewelry, sunglasses and other essentials.
  • Beauty and skincare. Stock up on skincare must-haves from brands like First Aid Beauty, Caudalie, Benefit and more.

Sizing guides

US size Bust (inches) Waist (inches) Hips (inches)
1 31 24 33
2 32 25 34
4 33 26 35
6 35 28 37
8 37 30 39
10 39 31 41
12 41 33 43
14 44 36 46

Shipping, payments and returns

Can I get free delivery?

Yes! Spend over $50 to get free standard ground shipping.

You can get unlimited free two-day shipping with no minimum order total by signing up for Premier Delivery, $19.99 per year.

Shipping costs

If you don’t qualify for free shipping or would like your order to get to you faster, you can select one of these shipping options:

Shipping option Cost Delivery speed
Standard $4.99 Up to 6 business days
Standard Click & Collect $4.99 Up to 6 business days
Two-day $7.99 2 business days

If you choose Standard Click & Collect shipping, your order will be sent to the nearest UPS collection point for pickup. As soon as it arrives, you’ll get an email with your UPS tracking reference. You’ll need to bring this and your ID to pick up your package. If you don’t collect it within ten days, it will be sent back to ASOS.

To track your package, find the tracking link in your purchase confirmation email or log into your ASOS account.

Payment options

Pay for your ASOS order securely online using Visa, Mastercard, American Express, PayPal or Klarna financing.

Klarna lets you split your purchase amount into four equal payments that your account will be automatically charged every two weeks. To get started with this option, select Klarna as your payment method at checkout. If you still have questions, read our Klarna review for more information about how it works.

Returning your order

ASOS accepts returns for a full refund – including sale items – within 28 days of your order, free of charge. Items do not need to be returned in the same packaging, but they do need to be returned in good condition, so make sure you package them properly! Use the prepaid shipping label that comes with your original package. Returns take about 10 days to process.

If you return an item 29 to 45 days after your purchase, you’ll be refunded in the form of store credit.

Can I exchange for a different color or size?

ASOS doesn’t accept exchanges outside of the UK. You’ll need to return the unwanted item for a full refund, then purchase the new item separately.

How do I return an item to ASOS?

Attach the prepaid shipping label that came with your original package to the outside of the box. Make sure no other barcodes or addresses are showing. Then, place your items back in the box, including all original packing whenever possible. Mail your return via USPS. Alternatively, you can schedule a pickup on the U.S. Postal Service’s website.

The returns address will be on the prepaid shipping label sent with your original package. If you can’t find your label, contact ASOS customer support via live chat or through its secure online email form.

What sets ASOS apart?

Originally branded AsSeenOnScreen, ASOS started as an online store selling fashion items and furniture that were featured on popular television shows. Fashion items were most in demand, so the brand started to focus on sourcing replicas of clothing worn by celebrities and style icons. Hence the name: AsSeenOnScreen.

As the company began to sell more than just clothes “seen on screen,” it shifted away from its original name and re-branded itself as ASOS. By 2001, sales had topped $250 million, and the brand began to form its loyal customer base of style-conscious 18- to 24-year-olds.

Case study: Cheryl's experience

Cheryl Wagemann profile photo
Cheryl Wagemann
Shopping Editor

I love shopping at ASOS when I’m looking for something specific. And with such a huge selection, I’ve almost always found it, no matter how obscure. Gray cotton-blend button-down T-shirt with a split back? Found it!

Prices are fairly low, yet quality is pretty consistent compared to similar sites. I also had luck with their maternity department during my pregnancy. I still wear their comfy, stretchy leggings to this day.

The only downside I’ve found is inconsistency with sizing. One maternity sundress I bought was cut impossibly small and narrow across the chest — and for maternity clothing that’s meant to be forgiving, that one was unforgivable.

How can I contact customer support?

Get in touch with ASOS customer support by:

  • Live chatting online
  • Tweet @ASOS_HeretoHelp
  • Send a message through Facebook messenger
  • Fill out its online contact form to send an email

Bottom line

ASOS offers up the latest fashion trends worn by celebrities, at a fraction of the price of designer retailers. If you’re shopping for fashion-forward pieces on a budget, this brand is worth a look.

If you like the ASOS look but want more options, try these similar clothing stores.

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