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What is Apple Pay?
Apple Pay is Apple’s mobile payment service, allowing you to make contactless payments with an Apple device such as an iPhone or Apple Watch. Link your credit card, debit card or bank account in the app, choose your payment method and tap your device to pay.
Use Apple Pay at millions of in-store and online locations where merchants accept contactless payments — or Apple Pay if the purchase is online.
Key statistics
Apple Pay was launched in the US on September 9, 2014.
There are 507 million Apple Pay users worldwide.
The US comes second only to the UK for Apple Pay adoption.
Over 85% of retailers in the US accept Apple Pay.
Number of Apple Pay users globally
48% of iPhone owners use Apple Pay globally.
Worldwide, Apple Pay had 507 million users as of September 2020.
Global Apple Pay users grew by 65 million between 2019 and 2020.
Contactless payment uptake is slow, but Apple Pay is the go-to choice
Contactless transactions only represented 6% of debit card transactions in 2022.
In 2021, Apple Pay represented 88% of mobile wallet transaction volume.
Apple Pay is on US phones, but usage is still low
The US is second only behind the UK in Apple Pay adoption out of 17 countries ranked for adoption rates globally.
However, 93.9% of American consumers with Apple Pay activated on their phones don’t use it in-store to pay for purchases.
An analysis found that Apple Pay had the potential to facilitate $889 billion in brick-and-mortar sales in 2020, but it was only used for $64.8 billion worth of sales.
