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How to set up Apple Pay for business

Accept contactless payments from iPhones and Apple watches.

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Contactless payments are becoming more popular, especially in the wake of the COVID-19 pandemic. Setting up Apple Pay for your business can give your businesses another way to safely take payments. To get started, make sure your point-of-sale (POS) software and hardware are up-to-date.

How to accept Apple Pay in your store

Apple Pay is built on near-field communication (NFC) technology — a protocol between two electronic devices spaced less than 1.5 inches apart. This technology enables contactless payments, so confirm that your POS system is NFC capable.

Here’s how to set up Apple Pay in your store:

1. Gather essential information

Have the following information handy:

  • Merchant account number or ID
  • Support number on your account statement or POS terminal
  • Make and model of your POS terminal

2. Contact your merchant account provider

Call the support number to ask whether or not your terminal is NFC-capable. You could also find this information on your provider’s website.

3. Update your software if necessary

Your merchant account provider should know the software requirements your terminal needs to accommodate Apple Pay. Ask whether you can trigger the software update on your end, or whether they need to do this.

4. Train your employees

After your hardware is updated with the correct software, you can begin accepting Apple Payments. Instruct your staff to remind customers that Apple Pay is an option. Also consider posting a note, decal or sign next to the POS terminal to give customers a visual reminder.

If you use Square as a payment processor, you’ll receive an Apple Pay marketing kit that includes training materials for your staff, complete with a cheat-sheet sticker to post by the POS terminal.

How to accept Apple Pay online

Accepting Apple Pay online depends on whether you use an e-commerce platform for your website or hire developers to build and maintain it using code.

If you use an e-commerce platform like Shopify:

Use the Apple Pay software development kit (SDK) provided by your e-commerce provider to include Apple Pay as a payment option at checkout. Most popular e-commerce platforms will have a ready-made Apple Pay SDK.

If you built your website or app from scratch:

Safari supports two JavaScript APIs that allow for Apple Payments from customers making a purchase on your website:

  • Apple Pay JS
  • W3C Payment Request API

Your developer should follow Apple’s instructions for setting up Apple Pay for your website or your app.

Let customers know you now accept Apple Pay

Spread the word after you set up Apple Pay, as this could be a serious draw for customers that prefer to use contactless payments.

Market your new contactless payment option on social media or by sending marketing emails. Other ways to let customers know are:

In-store
  • Display the payment symbols in your shop. Order a decal pack from Apple that includes one glass decal, two register decals and six terminal decals for free through Apple Pay Supplies.
  • Make sure your POS system has a contactless symbol. Your terminal screen should automatically have an Apple Pay symbol once you’ve updated the software, but it doesn’t hurt to double check.
  • Include Apple Pay in your Maps listing. Update your business details in Apple Maps to indicate that you accept Apple Pay.
Online
  • Add the Apple Pay symbol to your POS checkout page. This should automatically occur after you implement the Apple Pay SKD or JavaScript APIs.
  • Include a question on your FAQ page about Apple Pay. Inquiring customers can find out by searching your web page.

Which POS systems include Apple Pay?

Apple Pay accounts for 5% of card transactions worldwide, and is on track to increase this to 10% by 2025, according to Bernstein research firm, as reported by Quartz.

Most agile merchant account providers and payment processors are on the Apple Pay train, which means their POS hardware is NFC-capable, including:

If your POS system isn’t on this list, Apple Pay might still be accepted — reach out to your provider directly to confirm.

Does it cost money to accept Apple Pay?

No, Apple Pay doesn’t charge additional fees when customers use it as a payment method.

That said, you could end up spending money if you need to upgrade your POS terminal or switch merchant providers to accept Apple Pay. But after your equipment is all set up, accepting Apple Pay won’t cost a cent.

Pros and cons of Apple Pay for Merchants

Contactless payment can speed up transactions and simplify the overall payment process. This could definitely be handy during that morning lunch rush, when your employees are strapped for time.

Here are the pros and cons of accepting Apple Pay for your business:

Pros

  • Attracts Apple loyalists. Die-hard iPhone and Apple Watch customers may be more likely to frequent your store once you start accepting Apple Pay.
  • Low investment. Other than upgrading your equipment, Apple Pay won’t cost you. It simply takes some time to set up.
  • Reduces fraud. Since Apple Pay users have to verify their identity using Touch or Face ID, fraudulent in-store transactions are far less likely.

Cons

  • You may have to update your hardware. This takes time and can be expensive, depending on your payment processor.
  • Only useful for customers with an iPhone or Apple Watch. It won’t be useful for customers that use Android or Samsung devices.

Mobile payments vs. credit cards

When a customer uses Apple Pay, they’re paying with a credit card from the virtual Apple Pay wallet.

The table below compares mobile contactless payments to accepting credit cards via chip or swipe:

Mobile paymentsCredit cards
CostSameSame
SpeedFasterSlower
SecurityMore secureLess secure
Ease of adoption
  • May require additional steps, depending on your payment processor
  • May require staff training
  • Included with every POS system
Future growthPredicted to grow in popularityMay eventually be considered inconvenient or clunky compared to contactless payment

Other contactless payment options

Most phones and some banks offer virtual wallets that customers can use for contactless payments. If your POS system is equipped to accept Apple Pay, it could process:

Google Pay

Google Pay is the Android equivalent of Apple Pay. Formerly two separate apps — Android Pay and Google Wallet — the two merged into one platform in February 2018.

Samsung Pay

Samsung Pay facilitates contactless payments for Samsung users. It functions similar to Google Pay and Apple pay, though Samsung mobile phone owners can also use Google Pay.

Fitbit Pay

A customer wearing a Fitbit can use contactless payments by holding the smartwatch near the contactless payment POS system. The user’s credit or debit card information is transferred to your POS system through NFC.

Compare POS providers

Data indicated here is updated regularly
Name Product Products Monthly fees start at Processing fees start at Industries Hardware
ShopKeep
Payment processing, POS software, POS hardware, Inventory tracking
Around $69/month
Varies
Restaurant, Retail
Third-party
Shopkeep offers all-in-one payment processing and POS solutions.
Square
Payment processing, POS software, POS hardware, Website builder, Inventory tracking, Shopping cart software
None
2.9% + 10¢
Restaurant, Retail
Proprietary
Square is a one-stop shop with both e-commerce and in-person solutions.
Talech
POS software, Inventory tracking
$35/month
N/A
Restaurant, Retail, Services
Third-party
Offers a feature-rich tablet-based POS system.
Toast
Payment processing, POS software, POS hardware
$79/month for POS software
2.49% + 15¢
Restaurant
Proprietary
Toast offers restaurant-specific POS solutions, including kitchen display systems, online ordering systems and a restaurant podcast.
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Compare up to 4 providers

Bottom line

Setting up Apple Pay for your business is a matter of making sure that your hardware is NFC-capable, and that your software is up to date. If you’d rather switch payment processing providers altogether, compare different POS systems.

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