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Ameriprise life insurance review 2022

Term, universal or variable coverage from a financially strong provider.'s rating: 4 / 5


  • Get a quote if … You want to purchase life insurance from a financial advisor who can help find the right plan for you.
  • Pick something else if… You’re hoping to buy a low-touch life insurance policy on your own.

18 to 59

Issue Age

$100,000 to $5,000,000



Medical Exam Required


Policies Term, Universal, Variable Universal
Coverage maximum $5,000,000
Term lengths 10, 15, 20 and 30
Medical exam required No
Available states Ameriprise is available in all states except NY, where it is offered as RiverSource of New York
Issue age Not listed


  • Strong financial reputation
  • Sold through financial planners
  • Variety of products


  • No online quotes for permanent coverage
  • Poor crowdsourced reviews
  • Problems with the SEC
Riders No info available

Review by

Amy Stoltenberg is a staff writer at Finder. She manages Finder's newsletter, which is about all things personal finance, with a sparkling eye toward cryptocurrency and the exciting world of DeFi. When her laptop's closed, you can find her driving around Los Angeles, marveling at the palm trees. She studied writing at Savannah College of Art and Design and has been featured on the Zoe Report.

Expert review

Ameriprise — and its RiverSource offshoot — is a stable and reliable provider that offers life insurance through financial advisors. It offers a more personalized buying experience, but its premiums tend to be on the higher side and you can’t apply for coverage online.

Ameriprise life insurance rates

In general, life insurance companies consider your age, health and high risk hobbies when underwriting a policy and determining premiums. Being a nonsmoker with a healthy lifestyle can help keep rates lower.

Ameriprise provides quick online estimates for its term life insurance products, so you can get a personalized quote by filling out a brief form.

What affects my rate with Ameriprise?

Here’s an example of what monthly premiums might cost for an individual with very good health, living in New York, who’s purchased a 20-year term policy with a 1,000,000 benefit:


If you’re looking at universal, variable or survivorship life insurance, you’ll need to get in touch with a financial advisor that sells Ameriprise products.

Data collected August 2019 from RiverSource.

How to get a quote from Ameriprise life insurance

RiverSource does not support online enrollment. To sign up, you’ll need to call or meet with an Ameriprise financial advisor.
Instead of selling you a single product, the financial advisor will likely want to look at your holistic financial picture – life insurance will just be one part of that plan.

To find an advisor, head to and follow these steps:

  1. Hover over “What We Do” and select Choosing a financial advisor.
  2. Scroll to the bottom of the page and click Get Started under “Take the next step now.”
  3. Fill out the brief form, indicating your name, contact information and areas of interest.
  4. Pick three times that work with your schedule and click Submit.

An Ameriprise financial advisor will be in touch to talk about life insurance and other financial products.

What types of life insurance coverage does Ameriprise offer?

Ameriprise sells life insurance through its subsidiary, RiverSource. When you get in touch with a financial advisor that represents Ameriprise, you’ll have access to its full suite of products:

Term plans have a set beginning and end, and the benefit is only paid if you die before the term is up.

  • RiverSource Term. Choose between 10-, 15-, 20- and 30-year terms. Premiums stay the same for the length of the policy, and the final benefit is income-tax-free.

Universal life plans offer coverage for life and the ability to earn interest from premium payments. This is sometimes referred to as cash value life insurance.

  • RiverSource Foundations Protector. Intended for those at or near retirement, the death benefit is tax-free and coverage is guaranteed for life — as long as you keep up with monthly payments.
  • RiverSource Indexed Universal Life Insurance Suite. A wealth management investment option designed to minimize stock market downturns. It can be bought as multi-index, survivorship or indexed life insurance — though these options are more complicated than typical life insurance.
  • RiverSource Succession Protector Life Insurance. This policy protects two lives at once and is specifically designed to make estate planning easier for married couples. The death benefit is tax-free after the second person’s death.

Note that there’s no guaranteed minimum cash value on universal life policies, no whole life guaranteed minimum cash value on riders and no guaranteed death benefit levels.

Variable life insurance is a type of permanent insurance that you get to keep as long as premiums are being paid. The cash value of this type of insurance can grow as you pay premiums because funds are simultaneously being invested.

  • RiverSource Variable Universal Life 6. Permanent coverage that combines wealth protection with a tax-free death benefit. The plan allows for over 80 asset classes of subaccounts, a fixed account with a guaranteed minimum interest rate and two interest-receiving accounts that are keyed to a “well-known” index.
  • RiverSource Succession Select variable life insurance. RiverSource Succession Select is a variable life insurance product for two participants. Largely a wealth transfer device, this plan allows over 70 different investment options and provides an income-tax-free death benefit.

RiverSource operates under a separate license in New York and offers separately branded versions of its national products to residents of the Empire State. Get in touch with an Ameriprise financial advisor to learn more.

What riders can I add to my policy?

RiverSource life insurance riders can extend coverage to various unplanned scenarios, allowing your life insurance plan to cover more. Options include:

  • Accelerated death benefit rider. Receive a portion of the death benefit early if you’re diagnosed with a terminal illness and have less than 12 months to live (6 months in Arizona, Arkansas, Connecticut, Delaware, Montana, North Dakota and South Dakota). You may also have access to benefits if you’re diagnosed with a chronic illness.
  • Accidental death benefit rider. The final benefit increases if the cause of death was accidental.
  • Automatic increase benefit rider. The final benefit amount increases at a set amount each year, each time the policy’s anniversary goes by.
  • Child rider. Eligible children can also be covered if this is added to a term policy.
  • Lapse protection rider. This guarantees coverage for 10 years or until the age of 75 — whichever is later — as long as you keep up with monthly payments.
  • Waiver-of-premium rider. You won’t have to pay monthly deductibles if you’ve been rendered totally disabled. This rider can also waive deductions if you’re involuntarily unemployed for up to a year

Ameriprise life insurance reviews and complaints

Ameriprise has a B+ rating with the BBB, but has closed or responded to all of the consumer-issued complaints, as of October 2020. Most of these complaints concerned customer service issues and the claims settlement process.

On the consumer affairs website, Ameriprise has earned 1 out of 5 stars for overall customer satisfaction.

AM Best financial rating A+
BBB accredited No
BBB rating B+
1/5 out of 15 customer reviews
Trustpilot score 3.2/5 out of 1 customer reviews
Customer reviews verified as of 01 November 2021

Compare life insurance companies like Ameriprise

If you’re looking for more options to compare, take a look at these other providers.

Name Product Issue age Minimum Coverage Maximum Coverage Term Lengths Medical Exam Required
Policygenius - Life Insurance
18 - 85 years old
10, 15, 20, 25, 30 years
Depends on provider and policy
Compare 12+ top insurers side-by-side to get the best possible deal, and shop return of premium policies online.
Everyday Life
18 - 70
10, 15, 20, 25, 30, 35 and 40 years.
Ladder multiple life insurance policies to save on the coverage you need for all your debts.
18 - 60 years old
10, 15, 20, 25, 30 years
Apply for term life insurance in minutes and get an instant decision all online. Plus, you’ll get to skip the medical exam.
18 - 65 years old
2 - 35 years
Get a quote for term life coverage that you can adjust over time to match your financial needs. Or, track your debts with Wysh Tracker to automatically lower your coverage as you pay down debt.
20 - 60 years old
10, 15, 20, 25 or 30 years
No, for coverage up to $3M
Apply for term life insurance online without the medical exam. Get an instant decision and adjust your coverage at no charge.

Compare up to 4 providers

More about Ameriprise

Headquartered in Minneapolis, Ameriprise is a diversified financial services company that offers a range of investment products, from annuities and college savings accounts to life insurance.

Established 125 years ago as Investors Syndicate, the company was fully acquired by American Express in 1984. In 2005, Ameriprise was spun off as a successor to American Express Financial Advisors.

The company offers asset management through its Columbia Management brand, broker services and financial planning through Ameriprise Financial, and annuities and insurance products via RiverSource.

If you’re looking for cheaper coverage or the ability to apply for a policy online, compare life insurance providers.

How does Ameriprise protect my data?

Ameriprise’s website uses SSL technology to ensure your connection to its website is private. SSL, which stands for secure sockets layer, encrypts the data you send so it can’t be hacked on it’s way from your computer to the RiverSource database. Its computer systems are protected by a firewall that blocks intruders and only authorized employees can see your personal information.

It promises not to sell your personal information to third parties for marketing purposes, though it may share your contact info with third party vendors to help carry out a service — such as mailing you a pamphlet about its products.

Frequently asked questions about Ameriprise life insurance

Life insurance ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

Our experts analyze life insurance companies to help you to find the strongest possible policy and premium for your family’s needs. We assess their financial strength, customer satisfaction, policy features and riders. We then give each insurer a score between one and five stars that reflects their offering and reputation in the industry.

Learn more about our methodology here.

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