Amazon’s best sellers across every category
Up-to-date, trending lists of the most popular items people are buying ahead of the Black Friday sales.
Amazon ships over 600 million packages per year. From toys and electronics to video games, tech gear and the latest fashions, Amazon has its finger on the pulse of what’s trending across every shopping category.
Given the sheer volume of business Amazon conducts, analyzing the company’s Best Sellers lists can give holiday shoppers a heads up as to which items are popular, what to avoid and why there’s so much hype.
The e-commerce company’s Best Sellers lists are divided into six different categories: toys and games; electronics; camera and photo; video games; books; and clothing, shoes and jewelry. These lists are updated hourly and include live product rankings, plus customer reviews providing additional information on items.
Toys and Games
As of Wednesday, games were edging out toys in terms of popularity, with the What Do You Meme? and Cards Against Humanity party games selling better than the perennial favorite Elf on the Shelf toy. VTech’s toddler favorite, the Sit-to-Stand Learning Walker, was ranked fourth on the list, followed by Connect 4, Melissa & Doug Scratch Art Rainbow Mini Notes, Klutz LEGO Chain Reactions Craft Kit, Hape Pound & Tap Bench with Slide Out Xylophone and Spinners By IN Global Cube Edition Black Fidget Cube. Jenga rounded out the top 10 toys.
Amazon’s own products lead the way, with the Fire TV Stick with Alexa Voice Remote in pole position. The Fire HD 10 Tablet with Alexa Hands-Free was also popular at #2 and the Echo Dot (2nd Generation) came in third. Also popular, the Kindle Paperwhite E-reader, Fire HD 8 Kids Edition Tablet, Fire 7 Kids Edition Tablet, SKYTV Amplified HDTV Antenna, Echo (2nd Generation), Fujifilm INSTAX Mini Instant Film Twin Pack and Roku Streaming Stick+.
Camera and Photo
The aforementioned Fujifilm INSTAX film pack also wins the camera and photo top picks. Amuoc’s 4K WiFi Ultra HD Waterproof DV Camcorder is behind it, followed by the INSTAX camera, available in four different colors, the monochrome film pack and Polaroid’s Premium ZINK photo paper pack. The only other non-INSTAX-related item in the top 10 is the YI Dome Camera Pan / Tilt / Zoom Wireless IP Indoor Security Surveillance System.
Unless you’re a die-hard gamer, it’s hard to know what titles are going to be successful and which will be used as door-stoppers or collect dust at the back of the cupboard. This year, the PlayStation 4 reigns supreme, while 1 Year PlayStation Plus Membership and $20 PlayStation Store Gift Cards make great Christmas presents. Rounding out the top five are Nintendo Switch games Just Dance 2018 and Super Mario Odyssey. Also popular is Life is Strange: Before the Storm Deluxe Edition for PS4, the DualShock 4 Wireless Controller for PS4, $10 PlayStation Store Gift Carda, Just Dance 2018 for Wii and the Nintendo Switch console itself.
Planning to stay warm, curl up in bed and dive into a novel over the holidays? Amazon’s constantly evolving top books list includes Wonder by R.J. Palacio, Diary of a Wimpy Kid #12: Getaway by Jeff Kinney, Tribe of Mentors by Tim Ferriss, Giraffes Can’t Dance by Giles Andreae, Obama: An Intimate Portrait by Pete Souza, The Instant Pot Electric Pressure Cooker Cookbook by Laurel Randolph, Milk and Vine by Adam Gasiewski and Emily Beck, Collusion by Luke Harding, I Hope This Reaches Her in Time by r.h. Sin and Leonardo da Vinci by Walter Isaacson.
Clothing, Shoes & Jewelry
Gifts for the man in your life are topping the charts at the moment, with four of the top five: the Men’s Cozy Fuzzy Wool Fleece Memory Foam Slippers, Champion Men’s Powerblend Fleece Pullover Hoodie, Champion Men’s Golf Polo and Wrangler Authentics Mens Classic Regular-Fit Jeans. The top pick for ladies is the Women’s Long Sleeve Pocket Casual Loose T-Shirt Dress. Also popular are the DEARCASE Women’s Long Sleeve Casual Loose T-Shirt Dress, POSESHE Stylish Warm Blanket Scarf Gorgeous Wrap Shawl, Carhartt Men’s Acrylic Watch Hat, Hanes Men’s Ecosmart Fleece Sweatshirt and Levi’s Men’s 505 Regular Fit Jeans.
Find these bestsellers and more deals on our Amazon Black Friday hub and compare them against other leading retailers such as Best Buy, GameStop, Kohl’s, Sephora, Target, Macys, Home Depot or Walmart.
Additionally, don’t forget to check out our complete guide to all the upcoming Black Friday deals.
Picture: Jeramey Lende/Shutterstock