Amazon rules online shopping in the US |

Amazon rules online shopping in the US

Ryan Brinks 19 December 2017 NEWS

Three-fourths of online shoppers buy from Amazon

Despite the variety of online shopping options, delivery experts Amazon dominate competitors in the space.

The expansive realm of online shopping continues to be the preferred way almost half of Americans shop for the bulk of their holiday gifts. But just one online destination commands the vast majority of their allegiance.

Three in every four people (76%) head to Amazon to look for and buy things on their lists, while the remainder of shoppers are loyal to Walmart (8%), specialty websites (7%), department store sites (6%), big box sites (5%), chain’s sites (4%), outlet sites (3%) and luxury sites (1%), according to CNBC’s All-America Economic Survey.

Despite Amazon’s dominance in the arena, the e-commerce giant is notably absent from the web browsers of middle-class residents. The survey showed that people who call Amazon their shopping home base are likely rich or poor. Of Amazon’s key customers, 62% earn more than $100,000 a year and 20% make less than $30,000.

The popularity of doing most of your shopping online jumped 5% from last year to 45%, dwarfing the other destinations for holiday shopping, like big box stores (28%), department stores (15%), locally owned stores (12%) and outlets (9%). That’s likely a prime factor in Cyber Monday’s new all-time record spending total.

While shopping on the net, buyers are swayed by free shipping (43%), price comparison (26%) and readily available product information (18%). Thanks to its Prime membership, Amazon bakes all three perks into one.

After the Christmas shopping rush, Amazon will gear up for Digital Day deals of up to 80% off over 5,000 items.

Get extra savings on Amazon’s selection of goods with our constantly updated compilation of Amazon deals and promo codes, and make sure your holiday gifts get under the tree in time by noting US shipping deadlines.

For the rest of your shopping needs, see which other sites are ranked with Amazon on our top 25 list.

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Picture: mirtmirt/Shutterstock

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