411 on Amazon’s invite-only Luxury Store and how it compares to Net-a-Porter

Posted: 17 September 2020 11:10 am
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Model with Oscar de la Renta design dress next to text on black background (Amazon luxury collection banner)

Oscar de la Renta is one of the first partners to offer haute couture to the masses.

Your go-to for clothing basics is getting a fashionable upgrade with the launch of Luxury Stores, a new Amazon storefront that’s making high-end luxury brands more accessible — with Prime shipping. Oscar de la Renta is the first major fashion house on board, with its Pre-Fall and Fall/Winter women’s collections ready to shop. More brands are expected to launch within the coming weeks, as well as menswear collections.

Like most Amazon rollouts, Luxury Stores is available to Prime members by invitation only in the Amazon app. If you didn’t receive an invite, you can sign up to be added to its waitlist.

Preview the collection by Oscar de la Renta
Oscar de la Renta collection

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What to know about Amazon Luxury Stores

According to Amazon, all garments are guaranteed authentic because they’re sold directly from the luxury brand. And returns are free within 30 days on most items.

Open the mobile app and enter “Luxury Stores” in the search bar, or navigate to Programs & Features in the main menu to shop the Oscar de la Renta storefront.

The shopping experience is expected to be similar to Shop by Shopbop, which offers Amazon exclusive pieces from brands found at Shopbop, like Alice + Olivia, Tory Burch and Theory.

How does Amazon Luxury Store compare to other high-end fashion marketplaces?

With free rush shipping and a huge inventory encompassing nearly all shopping categories, Amazon is a tough retailer to beat. But is its luxury fashion platform the best place to buy authentic designer goods?

What Amazon has going for it in its other previous designer collabs is a mainstream-friendly selection. While couture looks fabulous on the runway, it doesn’t always translate to hanging in your closet. The current selection of designer clothing featured on Amazon are wearable pieces made from the quality fabrics and craftsmanship that define their labels. Many pieces are also exclusives, like at other retailers who offer curated collections, including Net-a-Porter and Shopbop.

But while Amazon seemingly edges out the competition with free Prime delivery, it’s important to realize you may get free shipping elsewhere anyway — even with a pricey minimum. With the average Ulla Johnson dress costing upwards of $400 — and Oscar de la Renta pieces topping $2,000 — you’d more than meet Net-a-Porter’s $250 free shipping minimum, and Shopbop offers free shipping across the board.

Amazon designer fashion top picks

Adding a few capsule pieces to furnish your fall fashion collection is a cinch with the decadent pieces in Amazon’s Luxury Stores. Here are just a few of our favorites.

Photo: Supplied

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