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Amazon Lending business loans review

Short-term loans up to $750,000 exclusively for Amazon sellers.

  • Best for established sellers with an invitation from Amazon.
  • Pick something else if you aren’t already a seller on Amazon.
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Min. Amount$1,000
Max. Amount$750,000
Loan TermUp to 12 months
RequirementsGood customer metrics and profitable business

How much will this loan cost me?

Sellers can borrow anywhere from to with terms of up to , depending on their accounts. Unlike other short-term business loans, you’re limited to using your funds to purchase inventory specifically for sale on Amazon.

From what we’ve gleaned through online forums, former borrowers cite terms as short as three months and APRs that range from 3% to 16.9%.

If you receive an offer, you can use the calculator below to determine your potential monthly repayments.

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How it works

Because your personal details and customer and sales metrics are already with Amazon, there’s little to do on your end. Applying sounds as easy clicking an offer from your seller dashboard and waiting for a decision.

Your offer will likely be dependent almost entirely on your sales metrics, customer reviews and total revenue. Posts on forums often say they are given loan terms with higher APRs — expected for a short-term loan — and that Amazon didn’t look much at their overall financial statements.

What do I need to qualify?

Amazon Lending is by invitation only, and eligibility requirements aren’t easy to find online. According to Amazon, the best way for a seller to receive an offer is to meet these two criteria:

  • Maintain good customer metrics
  • Prove a steady increase of sales

Customer metrics include anything from cancellation and order defect rates, to policy violations, to how fast you respond to customers. You may also need to meet a minimum sales requirement — at least $10,000 in the past 12 months. Amazon sellers who have received offers report in Amazon’s forums that they got their first offer one around their one-year selling anniversary.

What information do I need to apply?

While Amazon doesn’t provide an exact list of documents and information you’ll need to complete your application, previous borrowers reported online that they were asked to provide this information:

  • Proof of sales
  • A–Z claims
  • Sales trends — monthly, quarterly, annually

Your exact experience will be different. When you apply, Amazon will work with you to get the information it needs to finalize your loan.

What industries does Amazon Lending work with?

Amazon exclusively works with its sellers. If you aren’t already selling on Amazon — or you’re in an industry that doesn’t rely on product sales — you will need to shop for a different loan.

Amazon partners with Goldman Sachs to offer lines of credit

Amazon is offering sellers access to lines of credit through Marcus by Goldman Sachs. It’s a revolving line of credit that works similar to a credit card — but with rates from 6.99% to 20.99% APR.

Get started on the application through your seller portal. And you can request to withdraw from the line as soon as you’re approved.

What are my alternatives to Amazon Lending?

Amazon Lending isn’t for everyone. If you’re wary about becoming too dependent on Amazon, or simply need a loan to expand your business in another direction, you have options.

Business term loan

$5,000 to $5 million

Larger expenses, like expanding your warehouse or buying equipment

Business line of credit

$5,000 to $5 million

Access to working capital to cover the costs of purchasing inventory and other daily expenses

Merchant cash advance

$2,500 to $250,000

Business owners who need access to working capital but don’t have the best credit

Personal loan

$1,000 to $100,000

Startups or newer businesses that need small amounts to cover everyday expenses and fulfill orders

Pros and cons

Weight these pros and cons while you compare.


  • No credit checks
  • No origination fees, application fees or prepayment penalties
  • Funding based on metrics and sales
  • Low rates compared to lenders with similar requirements


  • Invitation-only program
  • Must be used to fund Amazon business
  • Limited information available without logging in
  • Automatically deducts repayments from seller account

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Is Amazon Lending legit?

Yes, Amazon Lending is a legit loan program offered by Amazon. Securely log in to your account to view terms and get answers to common questions. Its privacy policy and terms of service are accessible to anyone, and they cover how your information may be affiliated with your personal Amazon account as well as how Amazon can electronically communicate with you.

Amazon Lending reviews and complaints

Amazon is tight-lipped about its loan program, which means there aren’t customer reviews on sites like Trustpilot or the Better Business Bureau.

However, Amazon forum sellers paint a decent picture of what to expect: Many borrowers cite low rates, fast approval and quick turnaround.

They sound happy overall, offering complaints that revolve around the way Amazon deducts payments — monthly from your seller account. Some say this can strain a small business’s finances, warning future borrowers to take that into account before agreeing to a loan.

How do I apply?

You can’t apply to Amazon Lending directly, but you can position yourself for an offer by building your business, developing good customer relationships and increasing sales.

Amazon looks at sales volume and other metrics to find businesses that are a good fit for the program. Many borrowers mention getting their first offer from Amazon Lending a year after setting up their Amazon shop.

If you do get an offer, gather any required documents — most lenders require proof of sales and tax records — and work with Amazon to complete the application.

What happens after I apply?

How long it takes to hear back about your loan varies across borrowers: Some say they received a decision in minutes, while others waited up to two weeks.

Amazon says that it averages five business days to review an application — though your decision may take longer. If approved, however, you could get your funds deposited into your Amazon seller account on the same day — but again, the exact turnaround will vary.

How do repayments work with Amazon Lending?

Payments are deducted automatically every month, and you can choose biweekly repayments to lower the cost of interest. Amazon doesn’t appear to charge prepayment penalties, meaning you can save on interest by repaying your loan early. If you fail to repay your loan, Amazon may seize your inventory or future sales to cover the outstanding balance.

Because payments are automatic, keep a close eye on your seller account and loan balance. If you notice anything off or have questions, reach out to Amazon Lending as soon as possible.

Why did Amazon start offering financing?

Amazon launched Amazon Lending in 2011 to help businesses that were just getting on their feet access financing. By relying on data the company was already collecting about its sellers, it allowed the company to assess creditworthiness without looking at credit scores or time in business. Currently, Amazon Lending is available to sellers across all 50 states and over 100 countries around the world.

Amazon is a short-term solution to help cover inventory and stock costs. For long-term options meant to grow your business, compare more business loans to get the most competitive deal.

Frequently asked questions

What bank backs Amazon loans?

Amazon Lending partners with Bank of America Merrill Lynch.


Review by

Kellye Guinan was a financer writer for Finder, covering everything from loans from auto to personal to business finance.

Expert review

Amazon Lending is an invitation-only program that offers short-term loans to Amazon sellers. And unless you’re already an Amazon seller, that’s about as much information as you’ll get — Amazon doesn’t provide details to the public about eligibility requirements, minimum loan terms or interest rates.

But because Amazon determines your eligibility before sending an offer, the application process is quick: Some approved sellers say they received a decision in minutes, with their funds disbursed on the same day. It doesn’t mean you’re guaranteed approval, however. Several borrowers say they received offers Amazon ultimately turned them down for.

It can be a good choice for sellers who need to buy inventory or stock. For everyone else, take the time to compare more business loans to find funding that best fits your business.

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