Buy or sell Google stock (GOOGL) through parent Alphabet |
Alphabet logo

Buy and sell Google stock (GOOGL) through its parent, Alphabet

We value our editorial independence, basing our comparison results, content and reviews on objective analysis without bias. But we may receive compensation when you click links on our site. Learn more about how we make money from our partners.

Invest in Google’s parent company and track your portfolio.

Alphabet — the parent company of Google, Calico Labs and Verily Life Sciences — is one of the world’s most exciting companies. Though it’s a popular investing choice for good reason, not even Google is immune to the risks of the stock market.

Recent stock performance of GOOGL

Before investing in a company like Alphabet, review its past stock prices, recent news headlines and something called the moving average convergence/divergence — or MACD. MACD is a trading indicator that uncovers the strength, momentum and duration of a trend. Remember, past performance is no guarantee of future results.

Alphabet’s technical performance

Technical analysis is the mathematical study of a stock’s price based on its recent trends. You have many more ways than the MACD to analyze market trends. Here’s what several key technical indicators are saying about Apple’s current stock trend, according to charting service TradingView.

Alphabet’s financial performance

Review how Alphabet has performed as a company over the past three years.

YearRevenueOperating incomeNet incomeTotal assetsTotal equityEmployees
2015$74.98 billion$19.36 billion$16.34 billion$147.46 billion$120.33 billion66,575
2016$90.27 billion$23.71 billion$19.47 billion$167.49 billion$139.04 billion78,801
2017$110.85 billion$26.14 billion$12.66 billion$197.29 billion$152.50 billion80,110

Compare trading platforms that offer Alphabet stock

Name Product Available asset types Annual fee Option trade fee Stock trade fee
Mutual funds
$3 + $0.75/contract
$0.01 per share
($3 minimum)
Trade stocks, options and ETFs for as low as $1 per order until 2020 when you open and fund a new account by May 31, 2019.
Mutual funds
100+ commission-free online stock and ETF trades with $0 minimum to start. Just $2.95 per trade thereafter.
Mutual funds
$4.95 + $0.65/contract
or $3.95 + $0.50/contract with a $100,000 average daily balance or 30+ trades over a rolling 3-month period
or $3.95 with a $100,000 average daily balance or 30+ trades over a rolling 3-month period
Some of the industry's lowest fees plus a cash bonus up to $3,500.
1% on balances up to $5,000

0.25% on balances of $5,001+
Stash is more than an investment app. You’ll have access to tools that can help you become a confident investor.
Mutual funds
$4.95 + $0.65/contract
Get easy-to-use tools and the latest professional insights from a team of specialists.

Compare up to 4 providers

How to stay up to date with Alphabet stock

When buying or selling stock in a company, pay attention to its current affairs by monitoring elements like:

  • Financial reporting. Know when a company typically releases its financial reports. These reports can let you know how the company is performing, which affects the stock price. Alphabet reports annually on December 31st, as well as quarterly.
  • Company news. Keep an eye on the news. New releases, new countries or markets, hiring and firing staff can all affect a company’s stock.
  • Wider news. Be aware of external events and news that can affect Alphabet’s share price — for instance, new regulations that may impact the business or new products being released by its competitors.
  • Company dividends. If a company pays dividends, they pay some of their profits back to shareholders. Currently, Alphabet does not pay dividends on their shares.
  • Shareholder meetings. Often held annually, these meetings invite large shareholders to attend and vote on matters relating to the company.

Things to consider

Before investing in any company, know the answers to key questions like:

  • What does the company do? If you can’t explain what the company does in a few sentences, do some research before investing.
  • Is it making profits? If you’re not sure if a company is profitable, it could be a red flag. You can read Alphabet’s quarterly or annual earnings reports and look at the figures for yourself.
  • Who are the main competitors? Know if the company is a market leader, a newcomer or a fast-growing disrupter. If the company you’re considering operates globally, keep an eye on foreign competition as well.
  • Who runs the company? It’s easy to track down who’s running the show, and any decent company lists its senior managers, too. Knowing the leaders can tell you something about the company’s stability and management style.
  • Is the company’s position sustainable? If you’re looking for a long-term investment, evaluate the likelihood of the company sticking around. If you’re looking for a short-term gain, this is less important.
  • Is there room for future growth? Look at the company’s outlook for medium- to long-term growth to determine whether it’s reached its maximum size or has room to grow.

Bottom line

The allure of investing in a behemoth like Alphabet is understandably strong. But like any other company, it can be vulnerable to swings in the economy. Before buying or selling stocks, do your research to make sure you’re getting the most out of your investment.

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Frequently asked questions

Image: Uladzik Kryhin /

Back to top
Was this content helpful to you? No  Yes

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site