Alicia Keys and ELF serve up skincare with a side of self-care | finder.com

Alicia Keys serves up skincare with a side of self-care

Posted: 28 September 2020 3:53 pm
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Here’s what to know about the 15-time Grammy winner’s beauty brand.

Alicia Keys has added skincare guru to her already long, impressive resume. The artist released a beauty line called Keys Soulcare, which features products like creams, exfoliators and mists. A few of the items have already dropped and more will be released on January 14.

Before we dig into what you can buy, here are a few fast facts to note.

  • Financing options available
  • Free U.S. shipping on orders $50+
  • Free welcome gift with purchase
  • Cruelty-free products

What you can buy

  • Keys Soulcare Sage+Oat Milk Candle: Strike a match and unwind with this hand-poured candle, featuring a comforting, smoky smell.
  • Skin Transformation Cream: Give your skin a major dose of moisture with this ceramide cream, packed with backuchiol, a gentler, plant-based alternative to retinol.
  • Obsidian Facial Roller: Perk up your skin with this facial roller, handcrafted from natural obsidian stone.

Keys Soulcare is all about authenticity

Back in 2016, Keys wrote an essay for Lenny Letter about her struggle with society’s expectation of women, in particular the stereotypical approach to conventional beauty standards.

“Every time I left the house, I would be worried if I didn’t put on makeup,” she wrote. “What if someone wanted a picture?? What if they POSTED it??? These were the insecure, superficial but honest thoughts I was thinking. And all of it, one way or another, was based too much on what other people thought of me.”

Since then, Keys has walked the walk, wearing little to no makeup to public appearances and working that au natural look in photoshoots. She’s even written songs about it. Her track “When a Girl Can’t Be Herself,” from the 2016 album Here, goes like this:

In the morning from the minute that I wake up / What if I don’t want to put on all that makeup / Who says I must conceal what I’m made of / Maybe all this Maybelline is covering my self-esteem.

With Keys Soulcare, the products are all about self-care and self-love. “Honoring the connection between skin and soul, every offering is infused with intention — from symbolic icons and affirming mantras to recommended rituals — to transform the time we spend caring for our skin into a moment of personal ceremony,” Keys wrote on the brand’s site.

It was developed with board-certified dermatologist

Keys developed the products with Renée Snyder, a board-certified dermatologist based in Austin, Texas. Snyder has a track record of creating clean, plant-based beauty products with a focus on sustainability and a less-is-more approach to beauty.

It gives back

Keys Soulcare contributes to The HAPPY Organization. a youth-founded organization that encourages empowerment through physical health, mental health and soul development.

Where to buy Keys Soulcare

Right now, Alicia Keys’ skincare collection is only available at keyssoulcare.com or Ulta.

You can also get your fill of Keys by listening to her newest album, Alicia, which features her call for authenticity, So Done (feat. Khalid).

Photo: Supplied

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