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Alfa car insurance review

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A hometown insurance company from humble beginnings serving the South and Midwest's rating: 3 / 5


  • Get a quote if you’re a member of the AFF and want exclusive benefits.
  • Pick something else if you’re not in the farming industry and want the cheapest rates.
  • Drivers in the South get rewarded for safe driving.


Roadside assistance

New car protection

Accident forgiveness


States served Alabama, Arkansas, Georgia, Indiana, Kentucky, Mississippi, Missouri, North Carolina, Ohio, Tennessee, Texas, Virginia
Roadside assistance Optional
Accident forgiveness No
New car protection No
Pay schedule 12 months, 6 months
Claims methods online, phone
Rideshare coverage No
SR-22 support No


  • Exclusive AFF benefits
  • Trusted company
  • Rewards safe drivers


  • Limited states
  • Cost more for non-farmers
Anti-theft device discount Yes
Bundling discount Yes
Defensive driving discount Yes
Good student discount Yes
Loyalty discount No
Homeowner discount No
Military discount No
Safety device discount Yes, up to 25%
Special employment discount No
Usage-based discount No

Review by

Roslyn McKenna is an insurance expert who's driven to help people get a great deal on insurance to protect their families and finances. Roslyn earned a BA in writing and communications from Maryville College and has written professionally for more than a decade, showing up on Bankrate, MSN and Reader's Digest.

Expert review

Alfa’s been around in some form for over 70 years, leaving your policy backed with decades of insurance experience. Today, it’s a small insurer offering broad auto coverage in its three core states of Alabama, Georgia and Mississippi.

If you have a clean record and a home in one of these states, you could get personalized coverage through hometown agents. However, compare Alfa’s rates against other car insurance providers if you’re not part of the Alabama Farmers Federation.

How to apply

Alfa accepts applications by phone or through a local agent only. To apply or find an agent near you:

  1. Go to the Alfa website.
  2. Type your ZIP code into the Find an Agent or Get a Quote tool.
  3. Call or visit the agent near you.

What info do I need to apply?

The information you’ll need to apply for car insurance may vary based on the local provider you choose. Generally speaking, have the following information on hand:

  • Your basic personal information, such as your name and address.
  • Your car’s VIN or the make, model and package of the car you’d like to insure.
  • Information for any drivers you’d like to add to your policy.

What discounts can I get with Alfa?

Alfa offers several discounts for driving a safe car, including bundled savings when you insure your car and home or life insurance together with Alfa.

But to qualify for young driver, student and some defensive driving discounts, you’ll need to meet certain age requirements.

  • Air bags. Save up to 25% on medical payment coverage if your vehicle is equipped with airbags.
  • Antitheft devices. Get up to 10% off comprehensive coverage if your vehicle is equipped with devices that keep your car safe.
  • Defensive driver. Save on your policy when you take a defensive driving or accident prevention course.
  • Youth defensive driving. Rewards unmarried drivers ages 16 to 24 who pass a defensive driving test.
  • Good student. Discounts rates for unmarried drivers ages 16 to 24 years with qualifying grades.
  • Driver training. Rewards 16- to 20-year-old drivers who complete a driver’s education course.
  • Multicar. Save when you insure two or more cars with Alfa.
  • Homeownership. Prove that you own your home for savings on your auto policy.

What are the benefits of an Alabama Farmers Federation membership?

Known for working with farmers, Alfa extends benefits to members of the Alabama Farmers Federation. Members receive a $500 rebate for buying a Ford and phone service discounts if they sign up with T-Mobile.
Most notably, members receive group rates for health and dental insurance — a flat rate offered to everybody — as well as discounts on home, life and auto insurance.

Depending on your needs, you could quickly make up for the $30 membership dues in discounts and benefits alone. Learn more at the Alabama Farmers Federation site.

What car insurance coverage does Alfa offer?

  • Liability protection. Provides protection for bodily injury and property damage if you’re responsible for an accident.
  • Uninsured and underinsured motorists. Protects you against injury and damages caused by improperly insured drivers.
  • Medical payment. Pays for medical or funeral expenses after a car accident, regardless of fault, for anyone in the vehicle.
  • Comprehensive. Provides coverage for damage from extreme weather, animal collision, vandalism or theft.
  • Collision. Provides coverage for loss of, or damage to, your vehicle if involved in an accident.
  • Roadside assistance. Provides towing, mechanical and roadside help with common issues like locked doors, tire changes and gas delivery to customers in Alabama, Georgia and Mississippi.
  • Loss of income. Covers income loss if you or anyone else in your car can’t work as a result of an accident. Coverage is 85% of your income for up to a year and no more than $750 a month.
  • Loss of use and travel expenses. Provides car rental coverage while yours is in the shop in the event of a comprehensive or collision loss.

In addition to standard coverage, Alfa’s comprehensive and collision protection pays up to $200 for clothing or luggage loss and even covers an additional bed for a family member if you need to stay overnight in the hospital. Alfa also pays $50 a day for loss of wages if an Alfa rep asks you to attend a trial after an accident.

Alfa car insurance reviews and complaints

Because Alfa’s auto policies are offered through a series of independent insurance agents, it’s not easy to find customer reviews about the company generally, but it has received A- rating from BBB and A from AM Best, as of October 2020.

Online customer reviews are mixed, which is typical for insurance providers. Most negative reviews are due to a slow claims process, spotty customer service and increasing rates, even for clean driving records.

While these reviews are discouraging, they’re only a handful of Alfa customers who had bad enough experiences for them to leave reviews.

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Who is Alfa best for?

Alfa is part of the Alabama Farmers Federation, the state’s largest organization representing the agricultural industry. At one time, its insurance policies were available to Alfa members. But it’s since extended Alfa’s auto insurance to a wider audience.

Alfa insurance policies are primarily available to residents of Alabama, Georgia and Mississippi. But it’s perhaps best for members of the Alabama Farmers Federation, who get discounts beyond those available to everyone.

To become a member of AFF, check the requirements and apply on its website, including paying the application fee. There are options to become a farmer and non-farmer member.

What is Alfa?

Founded in 1946 as an outgrowth of the Alabama Farmers Federation, Alfa extended to Georgia and Mississippi, offering limited coverage in eight other states.

With a history in fire insurance, Alfa now covers all the basics through home, life and auto insurance to its loyal customers. As a hometown company with a long history, Alfa has slightly higher costs but claims to focus on downhome protection through a team of local agents.

Alfa car insurance rates

Alfa’s auto insurance may not be your cheapest option. But its customers seem willing to pay extra for stronger coverage and local support.

You can get a free quote online through Alfa’s Find an Agent tool. But the tool doesn’t support all ZIP codes. If yours isn’t included, you may be directed to contact a hometown agent in your area for your quote.

Does Alfa offer any special programs?

In addition to your car or truck, Alfa will also insure specialty vehicles.

  • Motorcycles
  • Boats
  • RVs and travel trailers
  • ATVs
  • Snowmobiles
  • Antique and classic cars
  • Golf carts

What’s not covered by Alfa?

Alfa only serves drivers in select states: Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia and Wisconsin.

Alfa doesn’t offer any information about any major exclusions or coverage maximums, so you’ll have to check with your local agent if you have any questions about what’s not covered.

Pros and cons of Alfa car insurance


  • Exclusive AFF benefits. If you’re a member of the Alabama Farmers Federation, you could see lower rates than others.
  • Trusted company. With 70 years of hometown service, it’s financially strong.
  • Rewards safe drivers. If you have good credit and a clean driving record, you’ll see the lowest rates from Alfa.


  • Limited states. Alfa’s focuses coverage and benefits on Alabama, Georgia and Mississippi, with limited services in eight other states in the South and Midwest.
  • Cost more for non-farmers. Limited discounts and benefits for non-farmers

How to make a claim

Like most insurance companies, you can start the claims process online, through an app or by calling a dedicated claims line.

  • Online. Complete the Report a Claim form to start your claim.
  • By phone. Call Alfa’s claims office at 800-964-2532, pressing 2 for claims.
  • Through an agent. Call your local Alfa agent or find one online.
  • Mobile app. The free Alfa2Go app doesn’t sound popular, but it can help you start your claim.

After you start your claim, Alfa assigns an adjuster to your case. Your adjuster will contact you shortly to walk you through the steps of completing your claim.

How to contact Alfa

Your options for speaking with customer support depend on the state you live in, which can be frustrating when you need help right away.

Get started online at Alfa’s Contact Us page. Select your state to see phone, email, live chat and agent options for support.

Does Alfa offer other types of insurance?

Yes. Alfa is a full-service insurance company offering policies beyond auto coverage:

  • Home
  • Life
  • Farm
  • Business
  • Health
  • Dental
  • Church
  • Flood
  • Watercraft
  • Personal umbrella

What are some alternatives to Alfa?

Alfa’s services are limited to a handful of states in the South and Midwest. You might need to look elsewhere if you live outside its network of independent agents.

You might find comparative rates and services with bigger companies like Progressive, State Farm or Liberty Mutual.

Frequently asked questions about Alfa

Car insurance ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

Our insurance team analyzes car insurance providers to help you choose the best car insurance for you.

We rank insurers from one to five stars based on key factors including customer satisfaction, policy options, price, billing, claims, and support. We create these rankings to help you narrow down an insurance provider that best suits your budget and coverage needs.

Learn the details of our methodology and scoring.

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