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Adobe Commerce vs. WooCommerce

Consider your budget and coding background when choosing between these two open-source platforms.

Adobe Commerce and WooCommerce both enhance your website with robust e-commerce capabilities. One lets you build a website from scratch, while the other adds e-commerce features to your existing WordPress website.

How do Adobe Commerce and WooCommerce compare?

Which should I choose?

Choose Adobe Commerce if you need a fully customizable website with all the bells and whistles.

Choose WooCommerce if you’re already set up on WordPress.


A good option for businesses that have a small army of developers.

A good option for code-savvy merchants looking to open an e-commerce business.


  • Website builder
  • Website builder
  • Inventory tracking

Price starts at

Contact Adobe for a quote.


Contract required?




  • Open-source. You can build your site from the ground up, resulting in a carefully tailored digital storefront.
  • Adobe Commerce partners. If you’re not tech-savvy, you can hire a network of experienced developers to design and maintain your store.
  • Scalable and customizable. As the needs of your company change, you can customize with free and premium plugins. If you can code it, Adobe Commerce can host it.
  • Open-source. REST API and webhooks give you full control over your store. A non-tech user may be able to set up and use WooCommerce, but you’ll likely run into issues if you try to customize or add integrations.
  • Customizable. Enhance your store with hundreds of free and paid extensions. Add extra features from marketing integrations to point of sale or hire a developer to design a full build.
  • Easy to get started. Install the WooCommerce plugin to your WordPress website with a few clicks.
  • Free. WooCommerce’s primary features, including a handful of Storefront themes, are free with WordPress.


  • Costly. You may need a development team to design and manage your store, which can be expensive to maintain.
  • Features cost extra. You’ll have to upgrade to Magento Commerce to unlock additional features, including advanced marketing tools and B2B functionality. Or take a look at thousands of integrations in the Adobe Commerce Marketplace, most of which also cost extra.
  • Limited support. Only Adobe Commerce Commerce customers get 24/7 tech support.
  • Limited website integration. The WooCommerce plugin is only available on an existing WordPress account.
  • Limited tech support. WooCommerce’s customer service uses a ticket system to request help, which could leave you hanging for a while.


  • Order management. Manage sales across multiple channels, including in-house brands, physical stores and third-party sites like eBay and Amazon.
  • Analytics. Boost performance by analyzing reports and sales data.
  • Seamless checkout experience. Adobe Commerce’s integrated one-page checkout optimizes the shopping process.
  • Inventory management. Track stock levels, hide out-of-stock items and get notified for low and out-of-stock items.
  • Geolocation data. Use the customer’s address to calculate tax and shipping automatically.
  • Coupons. Create discount codes for specific products or the entire cart.
  • Dashboard. Add a summary window to your WordPress dashboard to see a quick snapshot of how your store is doing.

Trustpilot rating



Based on 1,835 reviews



Based on 26 reviews

Reputation and customer reviews

  • Reviews are mostly positive.
  • Customers praise Adobe Commerce’s bespoke functionality.
  • Customers complain about how time-consuming and costly a Adobe Commerce website runs. One customer spent 40 hours programming his site, while another spent $66,000 to hire an Adobe Commerce developer partner to build his site, which was more than he originally budgeted.
  • Reviews are mixed.
  • Customers praise its flawless integration with WordPress and useful e-commerce features.
  • Customers complain about glitches and errors when plugins update.


  • If you pay for Magento Commerce, you’ll get 24/7 access to live technical support.
  • Email. The WooCommerce tech is limited to email.

Bottom line

Both Adobe Commerce and WooCommerce offer customizable e-commerce solutions thanks to their open-source platforms. But you’ll still need to find your own website hosting provider.

Adobe Commerce is a good option if you’re interested in building a highly customizable website from the ground up, which is expensive. You’ll need a skilled team of developers to design and maintain your site, which might not be suitable for small businesses.

While it’s helpful to know some coding with WooCommerce, it’s not a dealbreaker, making it more manageable for small businesses.

If you don’t have coding experience or the budget to hire help, consider a different e-commerce platform.

Frequently asked questions

Is Adobe Commerce the same as Magento?

Yes, Adobe Commerce was formerly known as Magento. The company was bought by Adobe and rebranded as Adobe Commerce.

What’s the difference between a WooCommerce extension and a WordPress plugin?

An extension is an addition to a base plugin. For example, once you install the WooCommerce plugin, you can add extensions to expand the plugin’s functionality.

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