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The funkiest beauty trends of the ’70s

With these looks, you'll be ready for the disco.

Alexandra Hourigan
Alexandra Hourigan

Updated

Fact checked
70s fashion Guitar playing

The ’70s were absolutely iconic for statement looks. From the natural girl-next-door to flower children and disco queens, the decade embraced trends that really reflected the culture of the time.

Whether you want to shake up your makeup routine or need inspiration for a costume party, get all the products you need to create retro looks.

1. Top and bottom mascara

The huge false lash craze of the ’60s began to fade in the ’70s as many women opted for more natural fringe or started to forgo the trend altogether. Instead, mascara was applied to both the top and bottom lashes to give a more natural version of the statement look.

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2. Bronzed cheeks

Moving away from mod makeup, the 1970s gave way to a more natural idea of beauty. Tanned, golden skin thanks to bronzer became all the rage. Applied to the cheekbones, chin, jawline and tip of the nose, the trend involved using a hue two shades darker than your natural skin tone and then blending it out to give a sun-kissed glow.

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3. Sheer lips

Moving away from mod makeup, the 1970s gave way to a more natural idea of beauty. Tanned, golden skin thanks to bronzer became all the rage. Applied to the cheekbones, chin, jawline and tip of the nose, the trend involved using a hue two shades darker than your natural skin tone and then blending it out to give a sun-kissed glow.

Where to buy:

4. Shimmer eyeshadows

By the mid to late ’70s, the disco era had really taken off and with it came a more dramatic makeup look. Shimmer eye shadows in shades of gold, silver or blue were paired with black mascara and eyeliner for a flashy look for night.

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5. Hair flowers

The hair flower trend carried on from the late ’60s and right into the ’70s where it really reached its peak. Associated with the flower power political movement of the time, hair flowers became one of the most iconic looks from history. It’s so memorable and popular that you’ll still see your fair share of women rocking this look at festivals.

Where to buy:
Headband floral bridal headpiece flower girl
Headband floral bridal headpiece flower girl

Amazon

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Dreamlily women's fashion 3 pcs hawaiian white plumeria
Dreamlily women's fashion 3 pcs hawaiian white plumeria

Amazon

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Top retailers to shop ’70s beauty products

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