4/20 lashes: Milk’s new mascara celebrates cannabis

Posted: 20 April 2018 10:48 am

To put it bluntly, you need to try Milk’s new KUSH Mascara.

If Marley wore makeup, we’re pretty sure his routine would revolve around Milk Makeup’s newest release — a cannabis oil-infused mascara. KUSH Mascara’s 4/20 is stirring up a lot of buzz on the Internet.

With all the chatter around the Green Rush, it’s not surprising that a progressive company like Milk would choose to cash in on cannabis. After all, every industry is trying to get in on the nation’s greatest new cash crop, from media companies like Netflix to investors.

Milk has been teasing us with previews of the new mascara for about a week on Instagram, and the big day of its release is finally here. It boasts a creative, heart-shaped bristle design that teams up with a tree-shaped brush to help avoid clumps in your lashes. This mascara is a gift that keeps on giving: The cannabis oil will continue to hydrate your lashes even after you’ve taken off your makeup.

A post shared by Milk Makeup (@milkmakeup) on

Wondering why Milk Makeup decided to be among the first major cosmetics companies to travel down Weed Way? The brand says that it’s wanted to use cannabis since its inception but decided to wait to find the perfect way to use this powerhouse ingredient. While dreaming up a vegan mascara, the company realized it couldn’t use beeswax, one of the most common binding agents in conventional mascaras. That’s when cannabis oil came to mind as the perfect alternative.

A post shared by Milk Makeup (@milkmakeup) on

Whether you’re partaking in 4/20 festivities today or not, do yourself a favor and order this awesome mascara. It’s available for $24 from Sephora — make sure to catch the VIB sale — or directly from Milk Makeup.

Image: Instagram

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